Knowing the date is only half the job. The other half is working backwards from it so a gift arrives in good time rather than the Saturday morning after. A short countdown makes that easier.

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Valentine's does not have to mean roses. A collection chosen for the person often says more.

There is also the question of who the gift is for. A young family is well served by a mixed hamper that has something for every age at the table. A couple might prefer a smaller boxed selection built around darker, single-origin cocoa. A colleague or a neighbour you want to thank sits comfortably with a share bag chocolates bag of individually wrapped pieces, easy to leave on a desk or hand over at the door.

The third thing is the address and the message. A gift sent to a workplace needs to arrive on a day the recipient is in. A gift to a home is safer if someone is likely to be there, though a boxed selection left in a porch will come to no harm in cold weather. Adding a written message at the point of ordering means the gift arrives ready to give rather than needing a separate card.

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